GAC Toyota has sponsored the 2018 Guangzhou Marathon taking place on December 9, 2018 in Guangzhou, taking the position of top tier sponsor and becoming the Premier Partner. 

This is the sixth consecutive year that the automobile company has partnered with the Guangzhou Marathon with the two parties first reaching a partnership in 2013. 

The eighth-generation GAC Toyota Camry in the new Toyota New Global Architecture series, the GAC Toyota C-HR and other types of automobiles will be used to provide services for the 2018 Guangzhou Marathon. 

For this year’s Guangzhou Marathon marketing campaign, GAC Toyota has put forward  the slogan “敢超极限” which means “dare to exceed the limit”. They are particularly promoting products related to the Toyota New Global Architecture (TNGA). 

For the 2018 edition, the Guangzhou Marathon has 13 partners including the two premier partners, GAC Toyota and Adidas. 

The Guangzhou Marathon is an IAAF gold-label road race and a “Gold Marathon” accredited by the Chinese Athletics Association. More than 100,000 people registered for the 2018 edition of Guangzhou Marathon, but only 30,000 people will be able to participate. The event aims to become more professional and more international. 

Reference: Zhang Shang Cheshi

Proofread by Raymond Fitzpatrick