On December 26, Beijing 2022 announced a new Official Sponsor, Beijing Shunxin Agricultural Co., Ltd. The announcement ceremony was organized at the Beijing 2022 headquarters in the Beijing Shougang Industrial Park. 

Shunxin Agriculture is a listed subsidiary of the Beijing Shunxin Holding Group Co., Ltd and produces Chinese baijiu, meat and other agricultural food products. The company plays an important role in providing vegetable and meat for Beijing’s residential markets. 

As a sponsor of the Beijing 2022 Winter Olympic and Paralympic Games, Shunxin will provide vegetables, meat and other food products for the Games and will be committed to guaranteeing the safety and qualities of their products. 

To support the games, Shunxin launched a charity campaign on the day the partnership was announced. This charity program aims to offer winter sports courses at elementary and middle schools that are located in rural and underdeveloped areas that receive donations from Shunxin. 

Shunxin becomes the fourth Official Sponsor announced by the Beijing 2022 Organizing Committee. 

Reference: Tencent 

Proofread by Raymond Fitzpatrick