On July 26, at the press conference of the Official Cultural Event Planning and Management Sponsor of the Beijing 2022 Olympic and Paralympic Winter Games in Beijing, it was announced that Cultural Investment Holdings has become the Official Cultural Events Sponsor of the 2022 Beijing Winter Olympics and Paralympics.

According to Han Zirong, the Vice Chairwoman and Secretary General of the 2022 Beijing Winter Olympics Organizing Committee, Cultural Investment Holdings becoming the Official Cultural Events Sponsor is the result of market development. Cultural Investment Holdings is a listed cultural development company that has produced many well-received cultural projects , including the promotional video ‘’Beijing 8 minutes” played at the closing ceremony of the 2018 PyeongChang Winter Olympics. Ms. Han said that the Beijing Winter Olympics is not only an international sports meeting, but also an important platform to introduce Chinese culture to the world. She hopes that Cultural Investment Holdings will use its advantage in brand, ideas and products to create rich cultural products for the Winter Olympics and Paralympics.

Cultural Investment Holdings has released a plan that it will seek project cooperation in cultural events, TV series and movies, entertainment shows and music, with the aim of promoting Winter Olympic culture.

As of now, the Beijing 2022 Olympic and Paralympic Winter Games Organizing Committee  have signed 9 official partners and 5 official sponsors. The official partners list includes Bank of China, Air China, Yili Group, Anta Sports, Shougang Group, PetroChina, Sinopec, and State Grid Corporation of China while the list of official sponsors consists of Tsingtao Brewery, Yanjing Brewery, Jin Long Yu, Shunxin Holdings, and Cultural Investment Holdings.

Reference: Official Website of the Chinese Olympic Committee

Proofread by Raymond Fitzpatrick