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By SportAccord 31 Jan 2019

LAUSANNE, Switzerland – SportAccord is delighted to welcome Sport Event Denmark as the first Gold Partner for the 17th edition of SportAccord taking place in Gold Coast, Australia from 5 – 10 May 2019. Denmark is one of the leading nations when it comes to hosting major international sports events, and the city of Aarhus was also European Capital of Culture in 2017, hosting hundreds of spectacular events along with 18 other municipalities in the region.

Investing in SportAccord has always been part of Sport Event Denmark’s strategy as a hosting nation.

“Sport Event Denmark has once again extended its Gold Partnership because we see SportAccord as the major networking opportunity internationally and we bring valuable insights home each year. 

“SportAccord 2019 will be our 9th time as Gold Partner.” said Lars Lundov, Chief Executive Officer of Sport Event Denmark.

SportAccord partnerships enable organisations to showcase their capabilities as a hosting nation, region and city for international events, and connect with key stakeholders and sporting leaders involved in the business of sport. 

Commenting on the longevity of the partnership, Nis Hatt, Managing Director of SportAccord said:

“Sport Event Denmark has been a tremendous supporter and partner of SportAccord since its inception in 2003 and were also SportAccord co-hosts with the City of Aarhus in 2017.

“It goes without saying, this partnership is extremely important to SportAccord and we thank them for their continued support and loyalty as we head towards the Gold Coast edition of SportAccord in May.”

With 9 major sporting events coming up in 2019 including the IAAF World Cross Country Championships in Aarhus, CycloCross World Championships, World Women’s Curling Championship, and Junior World Orienteering Championships to name a few, sports fans and visitors to Denmark will have much to look forward to this year.

Organisations involved in the business of sport who wish to attend SportAccord should register for the Gold Coast edition which entitles them to take advantage of the many networking opportunities on offer. 

As part of the Official Schedule, delegates will be able to enjoy over 20 networking events and the popular 3-day Exhibition, have access to 50+ conference sessions and the Sports Festival, taking place at the outstanding Gold Coast Conference and Exhibition Centre situated close to Queensland’s stunning coastline.

To become an Exhibitor or Partner contact the sales team: or phone +41 21 612 3070. To register as a delegate and watch past SportAccord footage visit

Follow developments and updates via Twitter @sportaccord using #SA2019, or keep up-to-date via LinkedIn and Facebook. 

For media enquiries, email the Media Relations Officer:


SportAccord brings together international sports federations and organisations involved in the business of sport. The annual World Sport & Business Summit is a six-day event attended by leaders of the global sports community. It engages international sports federations, athletes, industry, rights holders, organising committees, cities, government, agencies, media, technology, legal teams, medical professionals, inventors, and subject matter experts – represented at the highest levels.

SportAccord is the only global sports business event attended by all the international sports federations and their stakeholders, who host their Annual General Assemblies during SportAccord.

These stakeholders include: ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport), GAISF (Global Association of International Sports Federations) and Associate Members. SportAccord receives the full support of the International Olympic Committee.

Follow #SA2019 and #SA2020 on Facebook, Twitter, LinkedIn, YouTube and Flickr       

Sport Event Denmark

Sport Event Denmark is the national Danish sporting event organization. Established and supported by the Danish Government. The objective is bidding for and hosting world-class sporting events in Denmark, for example World- and European Championships in different sports as well as major sports congresses. Sport Event Denmark is working in close collaboration with the Danish host cities and the national sport federations. Today Denmark is one of the leading countries in terms of hosting world-class sporting events (in top 15 globally ranked by SportCal).

For further information visit, SportEventDK (Twitter), Sport Event Denmark (LinkedIn), SportEventDenmark (Facebook).

For press enquiries, contact Eline Andersen,, +45 51 225 385.

Tags: SportAccord
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