On the first day of the Chinese New Year of the Pig (February 5th), an Artree Floor advertisement aired during the NBA regular game of Houston Rockets and Phoenix Suns at the Talking Stick Resort Arena in the city of Phoenix, Arizona State.
Artree Floor sent festival greetings and wishes to the Chinese audience through their advertisements on the LED signage of the game.
Yutang Sports helped Artree Floor sign this deal.
This is the second time Artree Floor have partnered with NBA teams for in-game advertising. Yutang Sports have represented Artree Floor at both events.
Artree Floor and its parent company Zhejiang Layo Wood Industry Co.,Ltd. have a fifteen-year history of exporting to the US. Their exports amount to 45% in the Chinese flooring industry.
Artree Floor is one of the largest providers of multi-layer hardwood flooring for the international construction and home-décor supermarket Home Depot.
At the same time, Artree Floor hopes to build more awareness in the Chinese market and the NBA game helped Artree Floor realize their goals. This also gave the company exposure to a broader market.