Sina 3x3 Golden League has signed up a new top sponsor for the 2019 new season. The new top sponsor is the Chinese sportswear brand Qiaodan Sports. The partnership was announced yesterday in Beijing. 

The 2019 Sina 3x3 Golden League will start in March. In the new season, the tournament will increase in scale with various tournaments taking place in 150 cities, played by 30,000 3x3 basketball teams as well as the involvement of an estimated 120,000 people. Sina Sports also plan to further increase their media reach of the tournament by utilizing Sina media platforms . 

Under the new partnership, Qiaodan Sports will provide specially designed equipment for the Sina 3x3 Golden League, including customized footwear and title sponsor 1-on-1 game sessions in the league’s competitions. 

Sina Sports describes the 3x3 Golden League as the largest 3x3 basketball tournament in the world. 

As 3x3 basketball has become an Olympic sport and Sina 3x3 Golden League is a Chinese original sport event, Qiaodan Sports hopes to take the not-to-be-missed 3x3 basketball marketing opportunity to increase its influence in China. 

Reference: Yutang Sports 

Proofread by Levison Makuvise