Liverpool FC and MG Motor have extended their existing long-term regional relationship to incorporate global markets.
MG Motor was previously the club's Official Automotive Partner in China since 2016. The renewal sees the car brand's partnership continue with the Reds, with MG taking up the new designation of Official Global Car Partner of Liverpool FC.
With the partnership expanding to include global markets, MG will use the relationship to help accelerate growth and brand awareness beyond China, in its key international regions around the world, including Europe, Asia, The Middle East, Australia, South America and North Africa.
They will continue to benefit from signed merchandise, LED advertising, digital and social support, first team player access and club hospitality. In the previous collaboration, MG Motor created limited edition LFC branded cars and a TV commercial. LFC legends attended the International Motor Show in China.
Billy Hogan, managing director and chief commercial officer, Liverpool Football Club, said: "MG, an iconic car brand with a rich sporting heritage, has been a valued partner of the club for the last three seasons and we're incredibly pleased to not only be renewing this relationship, but also be expanding it on a global scale. As partners, we have brought some incredible opportunities to our fans and chances for them to get closer to the action. I'm looking forward to seeing what else we can achieve now that our focus becomes global."
Michael Yang, MD of SAIC Motor International Business, said: "Just like the well-known saying, 'one tree does not make a forest', we're always looking for more people and partners to come together to create great things. The joint cooperation between MG and Liverpool FC will surely do this as we create more great moments together and bring more special experiences to fans around the world."
Reference: PR Newswire