On September 3, the Federation of University Sports of China (FUSC) and Migu, the digital content services subsidiary of China’s telecommunications giant China Mobile, held a Memorandum of Understanding Signing Ceremony, announcing that they will establish a long-term strategic cooperation in areas such as university sports events and sports education. The two parties will leverage their own advantages and integrate their respective resources to build a platform for university sports cooperation and development, helping university sports to grow in a healthy way.

FUSC and Migu will use the Chinese 3×3 University Basketball Tournament as a starting point to discuss more cooperation possibilities in university sports. Migu will serve as the Exclusive Carrier Partner, Exclusive New Media Partner and Exclusive Internet Portal Website to a 3×3 basketball tournament, and will work with FUSC to develop more university sports, including skateboarding, university rock climbing and university surfing. 

Reference: people.com.cn

Proofread by Raymond Fitzpatrick