Hong Kong, 14 September 2020 – Raffles Family Office (“RFO”), a Hong Kong-headquartered multi-family office, has entered into a three-year partnership with Juventus, one of the most famous and successful football clubs in the world, which commences from the start of the 2020/2021 season.
Under the agreement, RFO will be recognised as the Club’s Official Regional Partner in Asia across five markets where RFO is committed to addressing clients’ long-term wealth and legacy planning needs across generations. The markets include Greater China and Singapore.
Juventus is the only Italian club to have won Italy’s top-tier Serie A football division nine years in a row and, like RFO, deeply embraces the values of heritage recognition, confidence, determination and uncompromising conviction.
Chiman Kwan, founder and CEO of Raffles Family Office, said, “Raffles Family Office is proud to support Juventus and become one of the Club’s strategic partners in Asia. The RFO-Juventus partnership is an emblem of the shared beliefs that both organisations live by – the importance of safeguarding family legacies, the value of dedication and unity and the tradition of innovating to conquer new horizons. We are excited to be associated with Juventus, which embodies our core ideal to create true value through exceptional execution in a dynamic and fun culture.”
Commenting on the partnership, Giorgio Ricci, Chief Revenue Officer of Juventus said, “We are happy to welcome Raffles Family Office as an addition to the Juventus family. This innovative collaboration represents Juventus’ open and diverse strategy towards partnering with brands. Both our Club and Raffles Family Office share a solid synergy in our embracing and nurturing family legacy and heritage. We believe this partnership will undoubtedly support both brands’ aims to expand their horizons in Asia.”
The partnership will see RFO and Juventus collaborate on a range of branding and marketing activations including exclusive incentives for RFO’s ultra-high-net-worth clients, business partners and employees. The Club will aim to bring its First Team members to Asia in the upcoming seasons.
Federico Palomba, Managing Director of Juventus APAC added, “This partnership, which is one of the very first since the establishment of our APAC Branch in late 2019, truly demonstrates the significant success of our presence in the market – particularly in Greater China. It also demonstrates immense value of the Club’s awareness and assets and Raffles Family Office’s expansive network. We look forward to bringing the partnership to life through the development of customised activations with Raffles Family Office that speak to the ideals of its distinguished clients.”
About Raffles Family Office
Raffles Family Office (RFO) is an award-winning multi-family office with a comprehensive suite of services for ultra-high-net-worth individuals and families. As an integrated platform that encompasses independence, advisory expertise and a vast network of top financial institutions, we deliver bespoke wealth preservation solutions and build lasting family, investment, and operational governance structures for families. Headquartered in Hong Kong, RFO has a presence in other locations across Asia, including mainland China, Taiwan and Singapore.