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Yutang Sports Appointed As An Official Media Partner of Global Sports Week Paris

By Yutang Sports 20 Nov 2020

Yutang Sports, Chinese premier sports marketing and media platform, was officially appointed as an Official Media Partner of Global Sports Week Paris 2021. With decades of exploration in sports industry and rich experience in event publicity, Yutang Sports will dedicate its efforts to boost the promotion of Global Sports Week in the Chinese market though its comprehensive system of media channels that brings premium content to the public.

"Global Sports Week is now one of the top-level summits in the international sports industry and represents a high business value worldwide.

“It is of great significance to hold such a momentous event in this special period. The forum is now playing a key role in global sports industry to navigate future direction, inject confidence, and help reshape the whole industry. It is our great honor to cooperate with Global Sports Week to gain deep insights of sports industry under the new normal and contribute our joint effort to the long-term development of the whole industry.” - LI Jiang, Executive Director of Yutang Sports. 

Global Sports Week Paris has a crucial role to play after the extraordinary year we have experienced. We aim to reignite the international sports economy by offering an unprecedented platform mixing digital and physical experience.

We believe that we should take our event to where the future of sport will happen. As China is gearing up to host the Beijing 2022 Olympic and Paralympic Games, it has already become a major centre of influence for international sport.

“We are delighted to join forces with Yutang Sports to make the Global Sports Week 2021 event in Beijing a success. " -  Lucien Boyer, Chairman and Co-founder of Global Sports Week

From February 1 to February 5, 2021, the 2nd edition of Global Sports Week (GSWParis) will come back in an innovative format mixing digital and physical experiences.

It will take place primarily online, with speakers linked live across studio settings in Paris and five future Olympic host cities – Beijing, Tokyo, Milan, Dakar and Los Angeles. Where local health conditions allow, physical events will also be organised with support from France’s Ministry of Foreign Affairs.

More than 10,000 sports leaders, cultural changemakers, athletes, activists and emerging talents are expected to participate across Global Sports Week, whose programme will feature talks, debates, pitch contests, exclusive screenings, sports demonstrations and behind-the-scenes venue tours.

As the unique Chinese Official Media Partner for GSWParis 2021, Yutang Sports will center its focus on the GSWParis Beijing Hub and promote the forum through news reporting and in-depth interviews ahead, during and after the event, supported by its mature and comprehensive media system. With rich experience and deep reflection on sports business after years of exploration, Yutang Sports will hold certain workshops during the forum to communicate and interact with guest speakers and audience, with special attention to hot issues in Chinese sports industry. In addition, limited highlights from other cities and the GSWParis digital platform will also be accessible on Yutang Sports’ channels. Existing as the bridge that connects world and China, Yutang Sports is now cooperating with GSWParis to break through obstacles under Pandemic and limitations of time and space, with an ultimate mission to reshape and improve the territory of Chinese sports business.

The first wave of Free, Digital and Professional passes for Global Sports Week Paris are now on sale at Super Early Bird rates, starting from 99 Euros + VAT. Ticket holders will also benefit from on-demand access to Global Sports Week content as well as other exclusive experiences and networking opportunities as part of an annual subscription to the new, year-round GSW Club. 

To buy your pass please visit


About Global Sports Week

Global Sports Week is an annual international forum held under the high patronage of M. Emmanuel Macron, President of the French Republic, that brings together leaders and disruptors from sport, business, culture, media, government and society. Its agenda is focused on the future of sport at the intersection of business and society.

GSWParis offers innovative formats and directly connects global leaders of sport with athletes, grassroots actors, fans and emerging talents.

In 2021, GSWParis will return from February 1st - 5th 2021. It will boast a new, multi-country format, mixing physical and digital experiences, with events in six cities worldwide.


About Yutang Sports

Yutang Sports is a Chinese leading sports marketing and media platform, with an ultimate mission to connect China and world through sports. After years of growing, Yutang Sports, with a comprehensive media and marketing promotion system, is now dedicating to reporting sports business and marketing trends, providing sports business news, analysis and exclusive data reports in both Chinese and English. Having been cooperated with top-level domestic and international sports summits, Yutang Sports is opening a window for Chinese sports industry to embrace the world.


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