IET2015 is in full swing in Yiwu, Zhejiang. Compared to IET2014, the event is more mature and exciting. It is quite an international esports tournament from the organization to the promotion of the event. The exclusive sponsorship of 3C.Tmall is very remarkable. What will 3C.Tmall bring to IET2015 and to the environment of esports? 

The win-win strategy for 3C.Tmall and IET2015

Esports has been developing at full speed in recent years, which even show the tendency to compete with the mainstream sports event. Meanwhile, esports events are widely accepted around the world. Some esports events including League of Legends and Dota2 are even as good as soccer and basketball in terms of influence and popularity. 

More and more practices prove that only mature and stable events system could maintain current prosperity of esports industry. For that, more esports events emerged from nowhere and IET could be held by the governmental level. The sponsorship of 3C.Tmall ensures the quality and inheritance of IET brands.

In addition, the property of IET exactly caters to the spirit of 3C.Tmall, thus it is a win-win approach.

More choice for esports fans with sponsorship of ten grand brands

The success of IET also needs varied electronic products as the basic support of hardware. With the help of ten grand brands under Tmall, the devices for the event are much more advanced. In return, those brands also reached more people.

The business mode of IET gives more meaning to esports

IET2015 is heading towards a brand-new direction for the business development mode of esports events, which will be more mature with broader influence and more perfect with participation of varied brands.