“Bird’s Nest is going to be Zhongguancun, even Silicon Valley in sports circles.” That’s Han Jincao’s expectation for the Bird’s Nest Cultural Center. He is the president of Beijing Bird’s Nest Culture Creative Communication Co., Ltd., which plans to create a new Bird’s Nest. In the future, Bird’s Nest is not only a stadium platform, but also an “incubation platform” for one-stop service, aiming to integrate industry resource and innovate sports economy.

Post-games use of Olympic stadiums has been a world problem for a long time. Take Athens Olympic Games as an example, since 2004, most of stadiums built that time are lying idle and“dusty” all the time, while the government has to pay over hundred millions money for maintenance.

New idea—“office building”

Han Jincao said the specific plans for the office area was not ready yet, and the rental price was still in negotiation. According to Wang Guanlun’s observation, who has decades of experiences on operation of stadium and is the founder of Icreate Sports, tickets and site fees are not the main revenue resource in many stadiums around the world, while title sponsorship is a must-way for the future profits model of a stadium. 

Mode of “Incubation platform”

With the help of business incubators platform to explore new developmental mode is the true value that Bird’s Nest adds the function of office building.

The single profit model made CITIC give up its thirty-year operation rights after one year’s practice. Until the success of “incubation platform” of Beijing West Fund Management Co., Ltd., the operator of Bird’s Nest decided to build up its business of office building. The so-called mode of Beijing West Fund Management Co., Ltd. is to create a pioneering incubation space with strong comprehensive profitability by adopting financial incubation function.