Chinese Super League (CSL) side Changchun Yatai signed a new sponsor on Sunday, just before a new round of CSL game starts on Friday. The signing ceremony took place at 10 am.
The new sponsor is a financial company, Qianhai Zhongjin Group which was founded in 2013, and manages over 10 billion RMB. Headquartered in Shenzhen, the company’s primary business sectors include financial services, real estate, film and culture, and e-commerce.
President of the club, Liu Yuming, said that the team had become one of the most important representatives of Changchun, and they would continue to perform well on the field after collaboration with Qianhai Zhongjin.
President of Qianhai Zhongjin, Gao Hongxing, expressed that they hope to instill the spirit of sport into their corporation culture, to provide better services for clients.
On Friday, the team will compete against Shanghai SIPG FC which has been heavily invested in this season. It is believed that the new sponsorship will help the team gain more competence.