The world’s leading tennis website devoted to men’s professional tennis has stepped up its game with the re-launch of the ATP’s flagship website, ATPWorldTour.com. The organization also plans to re-launch its Chinese website later this year.
Delivering an enhanced, immersive experience across multiple platforms, the full breadth of the website’s vast content and statistical information is available for the first time on smart phones and tablets. Following a successful soft launch over the weekend, the enhancements can be seen immediately on the ATP’s responsive-design English-language website, with the re-launch of its Spanish website to follow shortly. The ATP’s Chinese website will re-launch later this year.
The New website represents a significant step forward in the ATP’s efforts to enhance fan engagement.
“The new website provides a clean, modern design that delivers a consistent experience on laptops, tablets and mobile phones,” says George Ciz, ATP SVP Marketing and Business Development. “We are confident that the new functionality will significantly enhance the fans’ experience.”