Carlsberg, the exclusive beer partner of Chinese Super League (CSL), has lately launched new editions of CSL-branded cans at a football carnival with boosts from CSL star and commentator.
As many as six players, five of whom are from the current top 4 CSL teams, have their 3D portraits displayed on the exterior surface of the newly released cans.
Carlsberg China also invited Wu Lei, one of the leading stars from Shanghai SIPG, to the promotional campaign on this occasion.
With rich presences in football, Carlsberg, as CSL’s first beer partner, hopes to introduce the extraordinary football culture to China. And the CSL-branded edition of Carlsberg cans are the approaches taken by Carlsberg China hoping to blend football culture with beer culture, said Fang Juntao, the deputy director of business department of Carlsberg Asia.
Ma Chengquan, managing director of the CSL, said “Carlsberg as our partner has rich experience in football culture and the progresses of CSL have empowered the partnership between the sides to promote the brand of CSL”.
Carlsberg became the exclusive beer partner with the CSL in 2013 and the current deal runs till the end of 2016.