Letv Sports held a joint press conference today with the sports governing body of Heilongjiang Province to announce the agreement on a strategic wide ranging deal between the sides.

The deal, according to Qiang Wei, the marketing director of Letv Sports, covers winter sports events alongside intelligent system installments in venues, presentation of snow and ice sports channel, tourism and training services.

More specifically, the sports events will cover developments and operations of winter sports featuring snow marathon, snowboarding and snow football.

Letv Sports has spent heavily on a range of sports events since the recent years but is set to develop its own sports events, the very first of which was the 2015 China International Champions Cup.

Lei Zhenjian, CEO at Letv Sports, commented:”The successful bid for 2022 Winter Olympic games will significantly give boosts to winter sports in China. The aim of the strategic partnership between Letv Sports and Heilongjiang Province is to promote the advantageous resources and rich experiences of the latter in winter sports national wide through the platforms of Letv Sports, encouraging more people to visit the glamour place and then fall in love with snow and ice sports and Winter Olympic Games ”.

Source: Netease