The press conference of “Fan Changes China Football—Sina Ping An FansPay” was held in Beijing on 23rd, August. The website ball.sina.com.cn officially goes online from then.

VP of Sina.com, Deng Qingxu, Brand Director of Ping An, Sheng Ruisheng attended the conference. More than 20 media from sports and finance reported

Fans Pay is a creative product which is designed for fans. Fans can connect with sports and invest on the property by this. Fans Pay integrates wealth investment product and social media platform, and make the full use of fans to support China football. For instance, fans could “give bonus” the players for their brilliant performance. A sum in the fund will go to the players, the interest from the fund would support public welfare project.

Deng in Sina remarked, “Fans Pay would a crossover by the two sides. Sina has a great fanbase while Ping An has sophisticated financial system. All of them will offer brand new experience for CSL fans.”

Sheng in Ping An also spoke highly of the cooperation, “as the title sponsor of 2014-2017 CSL, Ping An devoted to integrating finance and sports, and provide the more scenarized consuming experience.”

Fans is able to register with their Sina account on ball.sina.com.cn. from now.

Source: Xinhua