Skyworth Group signed up a sponsorship deal with Chinese Football Association at a press conference in Changsha, Hunan Wednesday, announcing to become the official sponsor of Team China in the year 2015-2019. As is reported, Skyworth would link its health technology and psychology with positive spirit of football games, which is presented by its brand new products including TV sets, freezers, washing machines and air conditioners. 

This is not the company’s connection with football clubs, for early in March last year, Skyworth started its sports marketing by cooperating with Guangzhou Evergrand. Besides, Skyworth Digital expanded its sponsorship with the influential Delhi Dynamos Football Club in Indian Super League 2015 (ISL) recently, becoming a set-top box partner for two consecutive years.

Starting from a remote-controller manufacturer, the TV company has become a leading television enterprise that is seeking for a global development, which would make it an extraordinary partner for Team China. 

Source: NetEase Digital