Li-Ning, the sportswear giant, concluded a strategic deal yesterday (December 29th) with the Chinese B2C e-commerce website JD.com.

Under the agreement, JD will provide substantial services including competitive delivery solutions, inventory management and online-to-offline operation. The financial terms have so far not been disclosed.

The deal will also see the two sides set up a project team to evaluate Li-Ning’s current logistics system and devise more efficient sales plans. Li-Ning will be able to give full play to JD’s e-commerce resources, thus improving its supply chain system in the longer term.

Li-Ning Company Limited, founded in 1990, is a Chinese company which makes athletic shoes and sporting goods. Li-Ning branded products target consumers who participate in sports such as running, basketball, badminton, football, tennis and fitness. 

In comparison with other domestic sportswear companies, Li-Ning used to hold a safe lead with its revenues peaking at 9.4 billion RMB in 2010. But in more recent times it has been left far behind by ANTA due to an error-ridden enterprise transformation. 

Source: Sohu

Proofread by John Devlin.