JD Finance, a subsidiary of China’s e-commerce giant JD, yesterday (January 13) became an official partner of the 2016 Chongqing International Marathon, otherwise known as China’s National Marathon Championship, after signing a partnership deal with the event’s organizing committee.

Under the agreement, JD Pay, the payment system of JD Finance, will be implemented for competitors registered ahead of the competition. In addition,JD Finance will give away sports insurance for all participating runners and working staff. As well as promotions, JD Finance will help market the event via their online channels.

An unnamed official of JD Finance noted that associating with sports will be a new field for brand promotion in the future.

“The partnership with Chongqing Marathon is just the beginning of JD Finance’s association with sports this year,” said the official, “JD Finance will take part and play a role in a variety of long-distance running events and other sports across the country.”

The 2016 Chongqing International Marathon, with Changan Auto as the title sponsor, will take place during the third week in March. It is seen as a dry run for the upcoming 2016 Olympic Games in the summer.

Source: 21CN

Proofread by John Devlin.