China’s Arxan municipal government announced yesterday (23th May) a ten-year strategic partnership with Beijing Sanfo Outdoor Products Co., Ltd (Sanfo Outdoor) and Arxan Mineral Water in Beijing.
Under the agreement, the three sides will work closely together on the organization of outdoor sports competitions ,the promotion of outdoor tour routes, the operation of outdoor experiential camps and the development of winter outdoor activities in Arxan from 2016.
Sanfo Outdoor is among the most powerful domestic listed enterprises whose business includes the retailing of Outdoor Products and the promotion of Outdoor Sports & Lifestyle.
As the first co-operation after Sanfo Outdoor was listed on the stock market, the alliance between these three sides will set a milestone in the Chinese Outdoor Sports Industry.
Based on the trilateral co-operation Sanfo Outdoor will launch “Arxan 100 International Rally Sports Challenge,” ”Arxan International Marathon” and other brand activities featuring the likes of ice & snow sports events to bring outdoor sports to another level to match Arxan’s water and beautiful scenery.
The Arxan 100 International Rally Sports Challenge will take place on 14th-15th September this year.
Source: Sina Sports
Proofread by Sean O Diobhilin