PISEN, a dealer in online electronic products, yesterday announced a three-year strategic partnership with 2015/2016 Chinese Basketball Association (CBA) winners Sichuan Blue Whales Basketball Club.

The deal will see PISEN become the official title sponsor of the Sichuan-based basketball club for the next three CBA seasons. However, details of the financial terms were not released.

Speaking of the deal, PISEN President Zhao Guocheng said “PISEN has been developing products and models in an innovative way for over a decade in an effort to break down industrial barriers.”

“‘Overcoming the impossible’ is a (great) reflection of PISEN’s spiritual core, which is also a great match for Sichuan Blue Whale’s fighting spirit,” Zhao continued.

Sichuan Blue Whales Basketball Club, now Sichuan PISEN, were the winners of the 2015/2016 CBA after smashing Liaoning Flying Leopards 4:1 in the Finals.

PISEN is a Guangzhou-based dealer in online electronic products which has already been listed on China’s New Third Board.

Source: Xinhua

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Proofread by Sean O Diobhilin