Hisense announced today during its press conference at the Consumer Electronics Show (CES) in Las Vegas, NV, that it will create a sponsorship platform within the NASCAR Xfinity Series in an effort to create brand awareness within the United States.

"NASCAR is one of the country's largest sports with brand-loyal fans," says Dr. Lan Lin, EVP of Hisense Group, and General Manager of Hisense International Co., Ltd. "We are very excited about this important step towards establishing the Hisense brand in the US."

Hisense will begin its sponsorship with the Hisense 250 at Atlanta Motor Speedway on February 28, 2015.

Established in 2001, Hisense USA Corporation is a wholly owned subsidiary of the Hisense Company, Ltd. headquartered in Qingdao, China.

Hisense USA offers a broad range of technology driven consumer electronics products that are manufactured and distributed across North America, including televisions, refrigerators, air-conditioners, dehumidifiers, beverage coolers and freezers. Hisense USA sells into national retailers across North America, including Walmart, Sams.com, Costco, P.C. Richards, Canadian Tire and more. The Company has established R&D centers in Atlanta, Georgia and San Jose, California to enable localized product development and innovation.

Hisense Company Ltd. has production facilities in China, South Africa, Algeria, Egypt as well as Mexico and is one of the largest television manufacturers in the world with over 10 million televisions produced per year. The Company has sales offices in North America, Europe, Australia, South Africa, the Middle East and Asia while exporting products to over 130 countries and regions throughout the world.

Source CSE

Original title by PRNewswire: Hisense Creates Sponsorship Within NASCAR Xfinity Series Announced at CES