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New Chinese partner for Borussia Dortmund

By Pu Yang 06 Jul 2016

Bundesliga giants Borussia Dortmund have announced a 3-year partnership with Chinese travel agency Wow Sports.

As part of the agreement, Wow Sports, which specialises in sports tourism, has become Dortmund’s offcial travel partner in China until the end of the 2018/2019 season. The deal will enable Chinese supporters to get discounts from Wow Sports on flights and accomodation for Dortmund’s home matches at the Westfalen Stadium.

The Chinese travel agency and Dortmund will also work together on the German soccer club’s upcoming China Tour in late July.

In addition to Wow Sports, Dortmund have agreed a regional partnership with Swiss stamping technology firm Bruderer. The two parties will work together to promote each other’s brands in Asian markets including China, Japan and Singapore.

Dortmund will play Manchester United in Shanghai on 22nd July and then play Manchester City in Shenzen on 28th July.

Source: Soccerex

Proofread by Sean O Diobhilin

Tags: Bundesliga
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