A signing ceremony was held on June 9 to announce the signing of a new partnership agreement between Changan Ford, the automotive manufacturing company and Chinese Super League side Shanghai Shenhua.
This partnership agreement will see Changan Ford offer a premium package to Shenhua’s fans providing them with an annual membership card including a purchase discount for Ford vehicles and access to the Ford vehicle repair and maintenance green channel.
Alongside the signing of this agreement, Changan Ford also launched their new vehicle, the New Ford Kuga, featuring Shanghai Shenhua’s logo on the car’s body.
Changan Ford has been an exclusive official sponsor and vehicle provider of the Chinese Super League since May 2014. Furthermore, Changan Ford has carried out various marketing activities in conjunction with the Chinese Super League and Team China to support Chinese football.
Proofread by Raymond Fitzpatrick