Chinese sportswear brand Peak have signed a seven-year sponsorship deal estimated to be worth over US$1.7 million with the Romanian Olympic and Sports Committee (COSR) in Bucharest on Friday July 14.
Under this partnership, Romanian national athletes and officials will wear Peak sponsored-apparel at international sports events from 2018, the first of which will be the 2018 Winter Olympic Games in Pyeongchang, South Korea.
“We associate with a sports equipment manufacturing company that has demonstrated performance at the highest level,” said Mihai Covaliu, President of COSR.
Vice president of PEAK Sports Christine Bingrui Wu also said at the signing ceremony that she was pleased to have signed a partnership with COSR and promised that Romanian athletes will receive the highest quality equipment.
Before this new COSR partnership, Peak had already signed sponsorship deals with 12 other National Olympic Committees around the world, including New Zealand, Ukraine, Jordan and Egypt. In addition, to promote its brand awareness globally, Peak have signed up several NBA players, including Tony Parker of the San Antonio Spurs.
Peak is a leading brand of sports equipment and apparel in China, with over 30,000 employees and about 7,000 stores covering five continents. Sales of Peak hit US$459 million in 2015, a year-on-year growth of 9.4 percent.
Proofread by Raymond Fitzpatrick