German Bundesliga club SV Werder Bremen have announced a strong partnership with Yingsheng Sports, whose core business is the organization and marketing of sporting events and youth training in China.
"We are very pleased that SV Werder Bremen’s value has been highly recognized by our partners," said Klaus Filbry, CEO of the club,”we will work closely with Yingsheng Sports in the coming years.”
Yingsheng CEO Zhang Quancheng said, “After a deep analysis of the German football market, we found SV Werder Bremen’s value really appealing. We believe that the club is the right partner to help us reach our goals.”
According to their deal, Yingsheng will get brand exposure in the Weserstadion, the home stadium of Werder Bremen. In addition, the two sides are also looking to work together in areas of event organization and youth training.
The Top-flight German soccer team has also announced a new two-year partnership with Heji18.com, a Chinese online gaming provider. According to the sports industry outlet Sponsors.de, this deal will earn the German club an annual €800,000.
Source: sports.sina.com.cn
Proofread by Raymond Fitzpatrick