Sports nutrition brand, BioSteel, has become the exclusive sports nutrition supplement partner of the CBA outfit, Guangdong Southern Tigers Basketball Club.

The club has claimed eight CBA titles since its establishment in December of 1993, fostering basketball stars like Yi Jianlian, Zhu Fangyu, Wang Shipeng, Du Feng and Chen Jianghua.

Under the new partnership, BioSteel will use the team’s popularity and positive image in Guangdong Province to promote the development of youth and amateur basketball in local areas.

The nutrition brand aims to set up a basketball culture circle combining the basketball club with fans and BioSteel. The brand also has plans to help Southern Tigers reserve outstanding young players as well as create an interactive platform for fitness enthusiasts.

In addition to this, BioSteel views the sports stadium as an important channel where they can bring premium products, services and nutritional supplements to fans.

In 2016, Toronto-based BioSteel Sports Nutrition announced its expansion into China via an exclusive distribution deal with the Chinese sports marketing company, Starsoar Sports and a group of distributors. As of now, the brand has made a presence in ice hockey, football, basketball and running in China.

Source: BioSteel’s Official WeChat account

Proofread by William Logsdon