Chinese sportswear brand 361° has become the title sponsor of the World Men’s Curling Championship, which is set to kick off in Las Vegas on March 31.
According to the World Curling Federation (WCF), the agreement will strengthen their existing relationship with the sportswear company, who has been a WCF partner since 2011.
Under their deal, all players and coaches will wear 361° team advertising for the whole tournament, as the brand will also be entitled to an extensive in-arena exposure. The Orleans Arena, a 9,500-seat multi-purpose arena, is expected to feature 361° branding under ice in front of each house, on the scoreboards and perimeter boards.
In addition to this, 361° will show a 30-second TV-spot on the official video screen in the arena as well as promotional activities, activation initiatives and VIP events on site. The 361° logo will also be displayed on the official event website.
“We are delighted to welcome 361° as the title sponsor of the World Men's Curling Championship 2018, particularly in their first curling venture outside of China,” said Kate Caithness, President of the WCF.
“The exposure our sport received at the Olympic Winter Games was second to none and we are convinced we can capitalise on the new and renewed interest with 361°’s support.”
Proofread by William Logsdon