On April 18, French club Paris Saint-Germain forward, Neymar Jr., was officially named as the brand ambassador of TCL, a Chinese television manufacturer and leading consumer electronics brand.
As part of the partnership, the young football star unveiled a global sports campaign for TCL at a ceremony in his hometown of Sao Paulo. He also shared his experience with TCL’s new flagship TV products that were launched in Brazil. At the ceremony, TCL also showed an exclusive video campaign featuring Neymar using TCL branded TVs, washing machines, refrigerators and other home appliances.
Recently, the Chinese company launched an impressive outdoor advertising campaign themed “Born A Legend”, and is planning to release a series of Neymar-featured advertising campaigns.
"I am honored to be the Global Brand Ambassador for TCL. The brand and I share similar values, such as the constant pursuit of excellence and great results," said Neymar Jr.
Kevin Wang, Senior Vice President of TCL Corporation and CEO of TCL Multimedia, commented, "The partnership with Neymar Jr. will be fully integrated into TCL's global brand and marketing strategies. We are excited to work with Neymar Jr. and to offer consumers an immersive viewing experience to embrace the sports they love this summer with our intelligent TV products."
Proofread by William Logsdon