On May 22, in Beijing, the International Wushu Federation (IWUF) signed co-operation agreements with Xi’an Hongxing Diary Co., Ltd. (Hongxing) making it the IWUF 2018-2021 Global Sponsor and with Fujian Weizhixing Sports Goods Co., Ltd. (WESING)   becoming the IWUF 2018-2021 Global Supplier.  

The IWUF started the IWUF 2018-2021 Global Sponsorship Program back in January 2018 in the hope of attracting more sponsors to help promote both the sport of Wushu and sponsors’ brands across the world. These are the second major signings to this program since January after Taishan renewed their partnership in April. 

The new Global Sponsor, Hongxing, is headquartered in Xi’an, the capital city of Shaanxi Province in China. Founded in 2002, it specializes in the development and manufacture of goat milk powder for infants and adults and liquid goat milk. In 2014, Hongxing, was co-authorized by the General Administration of Sport of China Wushu Administration Center and the China Wushu Federation to become a strategic partner of the Chinese National Wushu Sanda Team, with its products becoming trusted products of the team. 

The President of Hongxing, Tian Suhui, is also a member of the executive committee of IWUF. He also has roles in China Wushu Federation, Chinese National Wushu Sanda Team and Shaanxi Wushu Federation.  

Global Supplier WESING has been a partner of IWUF for many years. Its main business is the manufacturing and selling of martial arts equipment for fighting sports, such as wushu, boxing, Muay Thai and taekwondo and is well-known among relevant international federations. The company was also an official supplier of the 2014 Nanjing Youth Olympic Games. 

As of now, there are four major sponsors on the roaster of IWUF: the Global Partner HENGYUANXIANG, Global Sponsor Hongxing, and the Global Suppliers, Taishan and WESING. 

Source: IWUF WeChat account, IWUF WeChat account

Proofread by Raymond Fitzpatrick