The European Athletics Indoor Championships kicked off in Prague, Czech on March 5. PEAK was the official sporting goods partner.

PEAK provides clothes and shoes for officials, volunteers, staffs, and athletes, as well as comprehensive training shoes for athletes to get better training effects.

Athletics is one of the most liked sports in Europe. More than 50% of people often watch events on TVs and online. This number is just fewer than football, tennis, and racing.

“Athletics is one of the most welcomed events in the world. Sponsoring European Athletics Indoor Championships would help raise PEAK’s awareness and influence in Europe.” Xu Zhihua, the CEO of PEAK said, “The global event will also serve as a test for our products, and help our products to be more professional.”

PEAK is a Fuzhou-based sporting goods company. It has previously sponsored NBA teams. Its products are exported to Europe, America, Asia, Africa, and Australia.

Source: Tencent