The 2018 Shanghai Masters snooker event has partnered with men’s casual business wear brand, Joeone. The partnership was announced on Sunday September 9 in Shanghai.
Joeone has become the Designated Apparel Supplier of the 2018 Shanghai Masters and has released an official set of apparel for the event. The top eight ranked Chinese players from the National Amateur Snooker Masters attended the event, wearing Joeone’s 901 trousers. Joeone will divide the eight players into two groups, led by Ronnie O’Sullivan and Mark Williams respectively, to play against each other in an exhibition event.
Joeone is already working with Chinese actor LU Yi in brand marketing and have released a poster for this partnership, featuring Lu Yi dressed as a snooker player.
The brand was the Official Suit Supplier of the Chinese delegation to the 2018 Asian Games. They provided them with blue and white suits and received good feedback about the design from the public.
Proofread by Raymond Fitzpatrick