The Barça Experience was officially opened on Sunday, November 18, on the Hainan Island in China after it was first announced in February 2017. Fans visiting Hainan and China will now be offered a place to learn more about the football club.
The Barça Experience is a joint venture as a result of the partnership between FC Barcelona and Mission Hills Group. The Barça Experience Haikou Exhibition Center includes a 4,000-square-meter FC Barcelona Experience area, a 900-square-meter Megastore, an area for a future restaurant and a Barça Academy Pro that has six pitches and has been operating since the summer of 2017.
The Barça Experience is designed to be interactive and offer digital experiences to the fans that visit it. There is a trophy area, a virtual reality zone that lets the fan travel to Camp Nou, large screens showing historic sporting moments and a playing area with different activities.
The Barça Academy Pro is located around twenty minute from Mission Hills Centreville within the 22 sqkm Mission Hills Haikou resort. The six training pitches has the capacity for a thousand athletes. According to Mission Hills, 5,000 young people from Haikou city have been trained by coaches from the Barça Academy to promote football in local schools.
FC Barcelona Board Member Didac Lee says that Barça is working with the intention of having the first team visit the Haikou facilities during the 2019 summer tour they have scheduled for China and Japan as a part of their globalization and brand global expansion plan.
Reference: FC Barcelona