On April 3, Seven, a leading men’s clothing brand in China, held a signing ceremony in Turin, Italy, officially announcing that football superstar Cristiano Ronaldo has become its new brand endorser. At the ceremony, Cristiano Ronaldo wore the brand’s iconic Mandarin Collar suit.
Hong Zhaoshe, the President of Seven, said: “As the first Chinese men’s clothing brand to have signed an endorsement agreement with an international football superstar, Seven will cooperate with Cristiano Ronaldo in diverse ways to interpret the new fashion style, present the brand’s value proposition, and manifest Chinese fashion power.”
Cristiano Ronaldo stated that this is the first time he has ever been an endorser for a Chinese men’s clothing brand and feels honored to participate in the brand’s fashion innovation marking its 40th anniversary.
Seven was founded in 1979 and is a comprehensive group focusing on research, design and the manufacture of men’s clothing, including sales.
Reference: China Daily
Proofread by Raymond Fitzpatrick