The sportswear and equipment brand, Kelme recently reached a comprehensive strategic partnership with Tianjin Basketball Association. As the new partner of Tianjin Basketball Association, Kelme will provide equipment for the association. Additionally, they will also be the equipment sponsor of other basketball events and leagues held in Tianjin, such as the CBA Basketball League for Children (Tianjin districts) and the Tianjin Amateur Basketball League.
Kelme have rich experience in sports sponsorship. They recently sponsored the Turkish Basketball Federation signing a three-year deal. This partnership will help Kelme gain exposure during the FIBA Basketball World Cup 2019 to be held in China later this year.
Tianjin has always been an important basketball city in China and it is said that it is the place where the sport of basketball was first brought to from overseas.
Reference: Sina Sports
Proofread by Raymond Fitzpatrick