The Bundesliga football club Schalke 04 have recently extended their ongoing partnership with K8.com for three more years, the club’s official website announced on July 1. K8 will remain the “Official Asian Online Gaming partner of FC Schalke 04.”
The two parties have had a two-year collaboration since the beginning of the 2017/2018 season. Under the extended partnership, K8 will continue to be integrated into the TV advertisement like LED boards at the VELTINS Arena and remains the official sponsor of the extra time, as well as having a strong presence on Schalke 04’s Asian language websites, according to the club’s announcement.
K8.com has the Chinese name 凯发娱乐 (pinyin: Kaifa Yule) and is an online gaming brand. After the three years, the two parties can choose to further extend their partnership.
Reference: FC Schalke 04 website