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Chang'an Auto become Inter Milan Summer Tour 2019 title sponsor

By Vicky 12 Jul 2019

Chang’an Auto have become the title sponsor of Inter Milan’s Summer Tour 2019, providing two of their new automobile brands, Yidong Lanjing and CS35PLUS Lanjing, as the official vehicles for the tour. 

Inter Milan will visit four cities on their summer tour which kicks off in Singapore on July 20 as the first stop. Then they will play a game in Nanjing on July 24, followed by a third game in Macau on July 27 and their final game will take place in London on August 4. 

Chang’an Auto entered into the partnership to promote the two new automobile models which are in the pre-booking stage for consumers which started on July 5. Chang’an Auto announced via different channels the benefits consumers can enjoy if they make a pre-purchase booking. 

For example, if a consumer books a car during the July 5-20 period, he or she will have a chance to win an Inter Milan tour package worth 20k yuan which will include the chance to attend the Inter Milan tour, with their flights, hotels and game tickets fully covered. 

The first 2000 customers who book a car during the July 5-26 period, will receive an Inter Summer Tour T-shirt. Those who go to visit stores to check out the cars during this period will receive co-branded mugs. 

The two cars are quite accessible in terms of their prices (CNY89900) for potential buyers. 

Reference: Sohu  

Proofread by Raymond Fitzpatrick

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