On December 5, the sportswear and footwear manufacturing company Peak Sport Products officially announced that the Warriors small forward Andrew Wiggins has officially joined the ranks of Peak spokespersons, and Wiggins has become one of the top players in Peak’s group of spokespersons. After competitor Li-Ning signed Fred VanVleet and Jimmy Butler, this move by Peak can be regarded as a counterattack in the competitive market.
As one of the oldest Chinese basketball shoe brands, Peak has become the mainstay of domestic brands since signing with Liu Yudong in the early 21st century. As domestic competitors such as Li-Ning and Anta opening up overseas markets, Peak is not lagging behind. After sponsoring many FIBA teams, Peak has successively signed Tony Parker, George Hill, Dwight Howard, Lou Williams, Matthew Dellavedova and many other solid players in the past 10 years.