PEAK officially signed with 2015 IAAF Beijing World Challenge and 28th Dalian International Marathon on March 26, making a big movement in track and field. In the meantime, PEAK released new running shoes which had already been on sale both online and offline.

Xu Zhihua, the CEO of PEAK, stated that “athletics, the mother of sports, is rather popular among sports lovers. Sharing partnership with IAAF World Challenge and Dalian International Marathon will contribute to the global awareness and specialty of PEAK”. He continued, “running products are second best-selling after basketball-related category in the area of sports goods. PEAK’s efforts in the market of running products result from the market demand. And we look forward to releasing more professional running products in order to meet the demands of more runners in the future.”

This year there will be 170 global elite athletics taking part in the event of 2015 IAAF Beijing World Challenge. PEAK, as the official partner, will offer the relevant staff and volunteers training equipment. 　

In May 2015, PEAK will participate in the 28th Dalian International Marathon as an official partner.

Source:21CN.com