‍‍Mengniu, the Chinese diary brand, announced a new partnership with Giant China on 6 May at the 25th China International Bicycle & Motor Fair in Shanghai. Giant China is a famous bicycle brand originated from Taiwan. 

The two parties will start wide ranged collaboration in areas such as brand building, distribution channels, and resources. At the same time, a subsidiary sporting milk brand of Mengniu, M-PLUS, will sponsor Giant - Champion System Pro Cycling, becoming the exclusive designated diary product of the cycling teams. 

Chen Hao, general manager of brand management centre at marketing department of Mengniu, said that Mengniu was also committed to bringing better nutrition to professionals in addition to providing good dairy products to ordinary consumers, and that this was the second time that Mengniu formed a partnership with sports professionals after a previous cooperation with Kunlun fights, which would contricute to building of Mengniu eco-system. 

Chief of brand at Giant China said that Giant hoped to share good-quality sporting milk with Giant’s consumers through this partnership. 

Source: wabei