National Beach Volleyball Grand Slam (from 28th to 31st May) came to a successful end. Italian Zero again sponsored the event as a cooperation partner.

Since last year Zero sponsored Asian Volleyball Championship, and it gradually showed its brand advantage on the way of sports marketing. Besides brands marketing on matches, it also tried to further expose its brand through various activities on Wechat and Weibo.

The reason that Zero sponsored beach volleyball mainly relied on the similarities the two shared.

“Because brand essence of Zero is coordinated with volleyball match to some extent, we could still become the partner with National Beach Volleyball Grand Slam after last year’s sponsorship with Asian Volleyball Championship.” Tu Chunrong, CEO of Italian Zero in Greater China Region said.

Italian Zero is an operational brand under Xiamen Zero Luxuries Trade Co., Ltd., which concentrates on sales of commercial casual leather shoes. In 2009, Italian Zero came to China, and gave its authorization to Xiamen Zero Luxuries Trade Co., Ltd.