On March 19, Watermelon Video, a PGC short video app powered by Toutiao, announced a cooperation with the Edward Gaming (EDG) League of Legends (LoL) Team and eStarPro, a King of Glory team.

The platform aims to use this cooperation to combine short videos with eSports as well as push offline to online e-gaming marketing.

Watermelon Video is one of the homes for eSports content in China, as more than 300 million cumulative users have created a record of 70 minutes of daily usage for each user and get 4 billion video views every day. Of all Toutiao eSports content, more than 50% are related to LoL and the King of Glory.

As new partners of the video app, EDG has almost dominated all major eSports events in China, while the eStarPro is a title favorite of the King Pro League (KPL). The two teams have set up a passionate fan base on Watermelon Video.

In the future, the video company will work with the two teams in video promotion, exclusive programs, online-to-offline marketing and peripheral products to raise the values and professional spirits of eSports business.

Source: ifeng

Proofread by William Logsdon