The 2018 League of Legends Rift Rivals kicked off today in the Chinese city of Dalian, one of five 2018 Rift Rivals events around the globe with Logitech G becoming the official Chinese regional partner of the Rift Rivals event in China.
China, Korea and LMS will compete against each other in Dalian. RNG, one of the participating Chinese eSports teams is also title sponsored by Logitech G.
This is not the first time that Logitech G have partnered with LOL international events. Last year, they partnered with the 2017 League of Legends World Championship in China.
Logitech’s Global Vice President and Managing Director of Greater China, Jiang Zhixing, says that 2018 is the beginning of a golden development period in Greater China’s eSports industry. Logitech G will look for more deep collaborations with eSports events, teams and game IPs to develop the Greater China eSports market. He also says that events partnership is an important step in Logitech G’s strategy in the Greater China area. They hope to fully drive the formation of the eSports industry and to help with eSports popularity among the public.
Logitech G, not only sponsors eSports events on China’s mainland, but also have some partnerships with events and teams in Hong Kong and Taiwan.
Proofread by Raymond Fitzpatrick