The Chinese sportswear brand Xtep announced on January 23 that they have signed the Chinese actress JING Tian to be their official brand ambassador.
Born in 1988 in Xi’an City, Shaanxi Province, Jing Tian is a popular actress in China. She has acted in many roles in TV series and international and Chinese films.
The fashionable, sporting, relatable, and positive sides of Jing Tian are a very good match with the brand position and brand concepts that Xtep has held on to.
As a sporting brand, Xtep has always emphasized fashion elements and keeping up with trends. They have worked with many entertainment stars with positive images and energies, engaging with the young generation and communicating a young, fashionable, sporting and positive brand attitude and culture.
Xtep hope to display more diversified products, more fashionable ways of dressing and more professional and detail-oriented services with this partnership with Jing Tian. The company will communicate the beauty of fashionable sports and help people shine to realize their goals.
Reference: PR Newswire
Proofread by Raymond Fitzpatrick